According to Dave Kerpen, author of "Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and be Generally Amazing on Facebook (and Other Social Networks", your story IS your social currency.
Just what does that mean? Social currency has the same effect of monetary currency. When you pay money to someone, you get something in return. When someone gives you money, you give them something in return. Social currency happens when "spends" time reading what you've written or posted and they "get" something of value in return.
Dave states that every brand has at least one story that you should be sharing with your customers, prospects, and the world in general. These stories "humanize" your brand, touching people emotionally in some way. It's the best way of engaging and building customer loyalty and brand fans. Here are 5 questions to ask yourself in order to create the best stories for your company:
1. How did your company get started? What took it from just an idea to an actual business?
2. How did you survive in the toughest times?
3. What are your favorite interesting or funny stories that have happened to your employees or your customers over the years?
4. Which employees' lives have changed as a result of working for you and how?
5. Which chartitable organizations has your company or employees supported? How else do you give back?
Write down these stories and share them with your employees. This will serve as a reminder of the type of company and brand they work for as well as give them material that they can share with others.
Everyone has a favorite story. What is yours?