Is your talk engaging the audience and compelling them to take action?
Your job as a speaker is to relay information in a way that transforms the way the audience feels and thinks. The next step is to tie your message to some type of free offer.
Many speakers wait until the very end to mention their free offer. If you wait until the very end to mention any type of call to action, you may come across as "pitching". That will significantly decrease results.
Maybe it's time to "reset" your presentation or talk.
- Read through it from your audience's point of view. Are you sharing what they want to hear or what you think they should hear? There is a difference!
- Next, review your talk and determine 2-3 places where it is appropriate and makes sense to mention your free offer.
- Position your offer as a natural and logical "next step" after you are done speaking.
- Have a way for them to take action before leaving the room.
- Track your results. Results should be the number of people who actually sign up for your free offer, not the number of people who compliment you.
Speaking is an excellent opportunity to collect contact information from those who resonated with your message and want to know more. When you "seed" your talk with your offer instead of waiting until the end, your audience and you will feel more comfortable and you'll get better results.
Remember, if you don't teach audience members to come to you for solutions to their problems, they will go to your competition. Take control of your own destiny and "reset" your presentation with strategies that really work.
PS Learn more tips and ideas to make more money as a speaker with my free 30-minute consult. No pressure. No obligation. No contract. Sign up here.