Would you like to have more impact on your audience?
Would you like to offer products at the back of the room but don't want to "sell" or "pitch"?
As a successful speaker, many people come up to me and want to know how to be a better and more profitable speaker. In today's blog, I'm going to share 3 tips in my "15-minute solution" format that can help you AND your audience get more from these speaking opportunities.
Tip 1: Survey First
What questions or problems does your audience have that you can help solve? Ask the person in charge if he/she would be willing to send out a survey so you can provide the information the audience is interested in. Use Survey Monkey (free) and come up with 4 main questions that they can indicate their interest by circling either a number or word... I use a number system with 1 being very low and 5 being very high. Some peope use words like "interested" "not interested" "neutral" "very interested". I like the number system because it takes less space. The last and 5th question should be open-ended so they have to write a response. This gives you insight into the words and phrases they use as well as overall attitude regarding the event and your topic.
Tip 2: Focus On Content, Impact, and Value
Now that you have a better idea of what your audience is looking for, write your talk. Most keynotes and break-out sessions are 45-minutes. So I break it down into sections:
- 5 minutes opening and personal story
- 12 minutes topic or idea #1 including transition
- 12 minutes topic or idea #2 including transition
- 12 minutes topic or idea #3 including transition
- 4 minutes to end talk and call to action
Tip 3: Make a Note of All Questions Asked
Never open up the floor for questions. Instead, end your talk with "I know some of you have questions, but I want to honor my time limitis so if you'd please just come back to me to ask questions about _______ (your topic), I'll be standing in the back!" Then end your talk and walk to the back. Keep track of the questions people ask so you know what changes you need to make in your next talk on this subject or what you can develolop or create as products for sale. An easy way to track these questions and conversations is to use the "Voice Memo" on your smart phone.
Speaking to a group of people can be a true adrenline rush for you AND the audience. These 3 simple tips will help you become better at the craft of speaking.