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Top 15 Tips to Speak Your Way To Success!
- Share your material from their point of view, not yours. Why is what you are saying important to them? You want them to think, “Wow – this is exactly what I’ve been looking for!”
- Look into the eyes of your audience. If you see someone who is not paying attention, focus on those who are.
- Put the audience at ease… starting with a relevant story that illustrates what you are going to talk about will make them feel comfortable.
- Use visual aids where useful. People like to look at things. Flip charts, overhead projectors and video can all be used to make the presentation more memorable. If you don’t have the use of visuals remember that “words paint pictures in the mind”.
- Consider giving handouts to your audience members. It gives them something to take away and it might be a memory prompt for them when recalling your speech. They can also feel as if you have given them something “for free”. Too much written material may tempt your audience to read during your presentation. Be sure your name and contact information is on your handouts.
- When is the best time to distribute handouts? I like to have them in front of the chairs when they arrive or have them handed out when they register. Handing them out when you begin speaking creates a distraction and draws their attention away from you.
- Remind yourself, “In the land of the blind, the one-eyed man is king!”. You don’t have to know everything to be an expert, you simply need to know a little more than your audience.
- Visualizing successfully presenting to a group! What is the expression on your face? What gestures are you using? Are you moving around?
- Vary your voice tone and speed. This will create energy. Speed up when you want them to get excited, slow down to “draw them in close”.
- Know your audience. All audiences and all speaking gigs are not created equal. Choose the opportunities that allow you to showcase your expertise in front of YOUR target market.
- In short (under 20 minute) talks, break your material into a couple of different sections and ask for questions. In presentations of 45 minutes or longer, try and get the group moving around or interacting with each other to keep the energy flowing.
- Speak in your voice. Let your passion come through in your voice inflections, gestures, and energy. People respond better to speaker who are passionate about their topic.
- Use a timer. Honor the time of your audience and the person who brought you in to speak. If you’ve practiced with the timer, you’ll know that you have enough time for your information and call to action.
- Have a specific call to action – what do you want them to do now? Be specific or they won’t know.
- Have a follow up plan. Is there an ebook or report you can offer to send out? Most organizations will not give you the list of attendees. You need to find a way to successfully ask for and get their information. Generally I get this by offering something and telling them if they leave their card, I’ll send it out within 24 hours. Now it’s permission marketing rather than spam.
Speaking to a group of your prospects will help you build your business much quicker than the 1-at-a-time method. It’s normal to be nervous the first 100 times. But the rewards, when you follow these steps, are definitely worth it.
I hope these top 15 tips have helped!