But if you have several talks, will you be seen as a "jack of all trades and master of none"?
It's easy to think that we need many different talks in order to expand the opportunities for speaking. After all, we each know a lot on many topics, right?
Although I understand and have lived this mindset, I believe there is a better way to look at it. Being in front of any audience isn't enough for success. You want to be in front of the RIGHT audience. Let me give you an example.
For years I was involved heavily in an international networking organization. I became friends with amazing people and learned important networking skills that work beautifully at live events and online. As I moved up the ladder, I was given the opportunity to prepare trainings and give classes. I loved it!
It was easy to find topics related to networking that were relevant to my audience. Workshops and trainings I offered included:
- Social Media Marketing Success In Just 15 Minutes A Day (For Those Who Aren't 20-Something Anymore...)
- How to Work An Event
- Double Your Referrals With 121 Meetings
- Golden Goose Vs Golden Egg (Referral partners)
- plus many more
I had a strong, loyal following of people who went to any class I taught. Why? Because they knew that the information would be relevant to them.
When I left that position and opened my speaker coaching business, I thought about what topic I should focus on. I could talk about networking, organic foods and self-sustainablity, raising kids, etc. But if my business was focused on helping business professionals speak to groups as a way to grow their business faster than traditional networking and other sales methods, it made sense to create talks that my target market would be interested in. The point of speaking to groups is to connect with new prospects, build a relationship, and help them solve their problems by becoming my customer. If the audience wouldn't be interested in what my end goal was, then it was nothing more than practice. (in my humble opinion)
The same thing is true for your business. Think about your target market. What needs and interests do they have? If I had a bookkeeping service, I would include topics like "Easy Ways To Organize Your Receipts", "When It's Time To Outsource Your Books", and possibly, "Turn Your Accounts Receivable Into Accounts Paid!" Each of these topics would be relevant to the business that either hires a bookkeeper or has reached the point that someone else should be doing it.
Identify your target market and then write down all the topics of interest to them. If you aren't sure, go to LinkedIn and find out what groups they would join. Join the groups and read the conversations posted. This will give you current data about what your prospects want, need, and are probably willing to pay for. It also helps you write a better proposal when seeking speaking gigs because you'll have your finger on the pulse of what people are interested in now.
It will also help you choose the speaking opportunities that are filled with your ideal prospects, which is key when you want to capture more leads and convert them into sales.
You are the expert. When you speak about topics related to your area of expertise, others will see you as the expert, too.
P.S. Have you taken advantage of a free 30-minute consult with me yet? I promise that it will be definitely be worth your time! I'll share 2-4 ideas that will help you find more "hot" prospects and convert them into customers without being salesy, pushy, or annoying. There's no risk, no obligation, and no pressure. Sign up here!