Don't fall for the hype!
There's been a growing trend for business and coaching organizations to market a "Speaker Certification Program" to those who are interested in speaking as a lead and money generator, but don't know how to make it happen.
While these programs probably offer great content, paying for "certification" is unnecessary. In the first place, there is no "standard" for certification - each company would make up it's own. And in the second place, event planners who hire you don't care. Going through a program doesn't guarantee that you are going to have an engaging, content-rich talk that resonates with your audience.
So how do you become a motivational, inspirational, or problem-solving speaker?
You have unique life stories or philosophies to share - it’s that simple!
What kind of training is required to become a speaker?
You must have a unique perspective to share and a talent for communicating and engaging with an audience with a message that resonates with them and doesn't "pitch-slap". When you learn how to gently seed your offer throughout your talk in a way that is comfortable and makes sense, you'll see incredible results.
I work with business professionals who speak to groups as a way to grow their business. You can get a lot more leads, a lot quicker when you're speaking to a group filled with your target market because you already have the credibility and authority.
Somebody brought you to be on the stage, right? That means you’ve got that going for you well.
Once you have the credibility and the experience to go with it, you don’t need any certification or licensure requirements.
I’ve spoken at hundreds of events. I've had tens of thousands of people relate to me in one way or another. In the last five years I’ve spoken to more than five thousand people from 18 different countries. That’s not counting all the other people between, webinars, podcasts, radio interviews and all the other things I've done...
And with all the speaking gigs that I've done, not once has someone who wanted to hire me asked what my certifications were. Or if I had any kind of a certification in order to be a speaker.
Why do you think that might be?
It doesn't matter!
A company or a person can offer a certification program but at the end of the day the people are hiring you don’t care if you’re certified. It’s not like you’re a nurse or a doctor or CPA where these certifications are necessary.
When it comes to speaking, certifications and diplomas are just the to hang on the wall.
It doesn’t mean you're going to get speaking gigs. It doesn't mean you're going to be chosen over other people, or not. That doesn't mean that your message is going to resonate with the audience and you’re going to be able to generate leads and sales from it.
All that means is you paid to get something to put on your wall.
While seeking a coach may come with its own perks, what actually matters is not just what you say, it’s how you say it and how you deliver it. The impact of your words, your message, your pauses, your eye contact, and your gestures really matter.
Hiring a coach to help you create your talk, learn how to deliver it in a powerful and engaging way, and instructions on developing an effective email follow-up campaign that helps convert prospects into new clients or customers makes a lot of sense. But it’s important that you don't fall for the hype of having some type of the certification as a necessary step in order to move forward and speak to groups.
Again, not one person has ever asked me, “do you have a certification.” Or, “do you belong to the National Speakers Association.”
What do they ask?
They ask what's my message and how will it apply to their target market.
They don’t care about the other stuff. They just want to know what you're delivering is going to be of interest and help the people that are in their audience.
Whenever you speak, members of the audience should come back and say, “Wow! I'm so glad I was here today! This is exactly what I've been looking for!"
The ability to articulate your message and share it with the right people will:
- Get you better speaking gigs,
- Will get you more of them, and
- Will help you to generate leads and help those people in the audience much faster and much easier then whether or not you go through a certification program.
If you'd like to speak, get leads, and grow your business that way, reach out to a coach. I'd love to talk to you and have a 30 -minute free consultation and share valuable information on what you can do - whether you hire me or not - in order to grow your business.
If you don't reach out to me and you still need the help, reach out to someone else. But don't fall for the hype of having to think that you need to have some type of a certificate to put on your wall.