Some days I feel like a punching bag. Information, messages, and demands attack me throughout the day. It's easy to be persuaded to continuously modify what I'm already doing or drop it altogether and jump onto the next bright shiny object.
I've working on creating a product for people who speak as a way to market their business based on my 3-month coaching program. My "Speak Your Way To Success" self-study course will help speakers develop a system and process that generates income and sales with every speaking gig. I'm focused and I have a deadline.
Since imposing a deadline, weapons of mass distraction have been bombarding me from every direction! First there was a webinar on speaking tips offered by a well-known speaker... I thought "Wow! I should listen to this and see if there are a few tips I should add in my course!"
Then another "speaking expert" came out with a new program... I thought, "Wow! I should buy this and see how she put this together as a product..."
And yet another blog post touted the idea that you aren't an expert until you are making millions in your field! I just rolled my eyes at this one and closed the screen.
Here's the point I'm trying to make: It's easy to become distracted by all the other information out there and feel like we aren't qualified or ready to claim our place in the lineup of so-called experts.
What do you do if you are going camping and you know there will be mosquitoes? You'd use bug repellent, right? So let's use that same idea in our business and apply "mass distraction repellent"!
Here are 5 things you can do to protect yourself from "weapons of mass distractions":
- If you are making a living at what you are doing, you are an expert.
- Don't complicate. More isn't necessarily better. Simply ideas and exercises allow your clients, customers, and patients learn and master correct principles.
- Teach and help people at the level they are at. What would have been most helpful when you were in their position? What was missing that would have made a big difference? How can you make their journey easier? Teach from your experience and viewpoint. Keep the information at the level of your audience - not at your level of learning as an expert.
- There will always be people who know more than you do about your topic. Don't let this intimidate you! The secret to success is to find an audience that knows less than you do and wants to learn more. In other words, "in the land of the blind, the one-eyed man is king!"
- Don't wait and expect someone to anoint you as "worthy". Claim your own worthiness by sharing how you get the results that you do! You have skills, talents, abilities, and experiences that make what you offer unique. Embrace it! It's ok to know what others in your industry are doing but it's NOT OK to let it distract you from stepping up and serving others.
Here's how I have taken control of the distractions that were eating up time and feeding my mind thoughts of self-doubt: I pulled out my timer! I decided to work first on my Table of Contents. I closed out all my other windows (including social media) and focused for 15 minutes. It was done in about 12 minutes. Now I am spending 15 minutes on each section from my Table of Contents. That will give me a solid basis for each topic. Then I'll go back through and work on each section in 15-minute blocks until I've gone through all of them. The 15-minute segment is short-enough to keep me engaged and focused without feeling guilty that I'm not doing something else. I find it easier to actually do the work if I set it up into multiple 15-minute blocks rather than large blocks of 1 hour or more.
Adapt some of these ideas into your day and build a force-field that protects you from all those weapons of mass distraction. People are searching for what you offer and how you offer it right now... are they finding you? Take control, get focused, and get it done. I believe in you!