It doesn't matter if YOU think they need it. It begins to matter when we find and focus on people who believe that THEY need it.
But that still isn't enough. We want to find the people who want, need, can afford, and are WILLING TO BUY what we offer.
This is one of the cornerstones of building a profitable and sustainable business!
Think deeply about your target market and ask yourself these questions:
- What do they see?
- What do they say and do?
- What do they think and feel?
- What do they hear?
- What is their pain? How is this affecting them?
- What do they have to gain by solving their problem?
- How are they motivated: Avoid pain or seek pleasure (peace, etc)?
- Where do they work?
- What does their family look like?
- Where were they educated?
- Where are they in life? (young & single; married with young kids; single parent; empty-nester, etc)
- Where do they hang out?
- What do they respond to?
Yes, this is a big list. And it's going to take some time to do some research and answer each question in depth. If you skip this exercise, you'll end up marketing your message to the wrong market. And that will leave you frustrated and broke.
If you want to reach higher success more quickly, then you'll do the work. And you'll learn so much about your target market that you'll talk to them in the "voice" they respond to. You may even find a picture of the person who exemplifies your target market and create all of your messages and products with that specific person in mind.
Some of you may be rolling your eyes and thinking to yourself, "Sue, I just don't have time to go through all of this! If I throw my stuff out there, surely the right market will find it!"
That's what I used to think. And yes, I had some success. But it was "accidental" success. The internet today is different than it was in 2009 when I got started. There is a lot more "noise" and a lot more people screaming their message out to the masses, hoping their target market finds them. That's kind of like thinking that once you fill your car with fuel, you won't ever have to fill it again. At some point, it just won't get you where you want to go.
15-Minute strategy: Set your timer for 15 minutes and focus on just one question. Make yourself think deeply about it for the entire time. You'll find that after the first initial "surface" thoughts, your subconscious will come up with better answers. Just write down all the thoughts that come to you - you can sort and organize them later.
It will take you about 3 1/2 hours to go through all the questions. But I promise, it will save you so much time, energy, effort, and money if you will do it! To make it easier, set aside 15 minutes early in the morning, 15 minutes over your lunch, and 15 minutes in the evening. You'll have it done within a week!
Building and growing a profitable business takes work. If you work it like a hobby, it will pay you like a hobby. If you work it like a business, it will pay you like a business. It's your choice. But remember: the only place "success" comes before "hard work" is in the dictionary.
One problem. One solution. 15 minutes. Done.