Do you know when your prospects look at their social media posts? Or their emails?
Writing good content consistently is hard work. But there are a lot of messages that bombard our prospects every day. How do we increase the odds that our messages are seen?
Here it is: vary when your messages are sent out and track the results!
For example, I used to have my posts sent automatically at 6:05 CST every morning. But I wasn't getting the response I had hoped. So I experimented and discovered that my ideal prospects were not looking at social media or their inbox early in the morning! By the time they did sign in, my message was buried by the more current messages.
The truth is, it doesn't matter how great your message is if the people who want, need, and are willing to buy don't see it!
I began staggering my posts to be published at certain times on certain days. I tracked the results and discovered that I had more comments or "opens" around noon on weekdays and early morning and after 6 pm on Sundays. Saturday's seemed to be a flop, regardless of the timing.
Tweaking the timing of my posts has significantly increased the engagement and conversion rate.
Develop a posting schedule for your content, then track activity. If you aren't getting the results you think you should, change the times for certain days of the week and see if your results improve. Keep playing with it until you start seeing better engagement and conversion.